Advantages and disadvantages of sponsored links
Sponsored links are a great idea for marketing to young companies that are just starting their activities on the Internet. It is also a quick way to attract customers in industries engaged in seasonal activities.
The disadvantage of sponsored links campaign is that users are aware that it is an advertisement and often deliberately ignore the links and click on the link that appears first in the organic search results. Therefore, it is good to make up your AdWords campaign with positioning website.