Marketing on Facebook
Facebook allows its users to conduct paid campaigns for their fanpage, as part of this offer, you can take advantage of the promotion of the whole page or the promotion of one of our chosen post.
Alternative marketing on Facebook
But marketing on Facebook can be carried out in other ways, by organizing numerous competitions or creating special applications and games that contain product placement. You should also think about some form of user involvement, eg. to reward the best shared their photos on fanpage of the company.