The fundamental principles of creating billboards
Billboards primarily are based on the graphics design so this is the most important in creation of such advertising. Billboards should immediately attract the eyes of the recipient.
Creating an image on billboards you must adapt to the client’s industry and advertising subject. Of course, the graphic should be aesthetic, surprising (but not shocked) and amused.
Designing billboards we should also be aware that they should contain only the necessary text, or contact data- nobody reads billboards.